Alice & the Pirates (A&P) was founded in 2004 by the famous lolita brand Baby, the Stars Shine Bright (BTSSB). As opposed to BTSSB’s main focus which is Sweet Lolita style, A&P has a darker color contrast with a pirate, punk and aristocrat theme. Here’s a thought about how to describe A&P better, imagine Alice (from Alice in Wonderland) stumbles in the Black Pearl (Pirates of the Caribbean) rather than wonderland. At the moment, their current designers are Mitsuba and Nakamura Tomomi.
Alice & The Pirates webshop: http://www.babyssb.co.jp/shopping-ap.html
(Left: Alice and the Pirates logo. Right: Shop display with dresses, pants and coats)
(Alice and the Pirates, worn by models in a Fashion show at Otakon 2011)