Another favorite cosmetic store of mine is Etude House. This shop sells beauty products and they come in a very cute packaging. When I visited Hongdae earlier this year, this was the decoration they had for their shop which had a very cute and festive theme. At that moment they were promoting their new product ‘Princess Etoinette’, a very princess-fairytale like inspiration.
– Global Website: http://www.etudehouse.com/eng/main.jsp#wrap
– How to get to Hongdae: Subway line #2,4,5 for Hongik University Station Exit#5