On a fine and sunny day in Apgujeong Seoul, South Korea, I found this totally kawaii store – Jetoy. I have known about this brand since May 2010. The first time I found out about Jetoy was at a bookstore in Myeongdong when I was checking out some cute notebooks. And the cute little cat prints just caught my attention and I ended up buying them. The design is quite light and have prints of innocent looking cats surrounded by fairytale like theme.
There are 5 main Jetoy Choo Choo cats – Red Hood, Pink Hood, Jewelry, Pink Rose, and Gamy. Red Hood is an adventurer who likes to find new things and always cheerful. Pink Hood is a very shy cat who likes spending time with Bluebird Lulu. Jewelry is afraid of being lonely and alone so she cries frequently. Pink Rose enjoys drinking tea and having macarons. And Gamy is a playful cat who is quite charming.
Finding these cute stationery items can be quite difficult especially if you are not in South Korea. According to their website, they are also available online in these countries: Japan, Hong Kong and Taiwan.
Also, available on Amazon.com: Check it out here.
– Official website: http://jetoy.com/
– Address: Agujeong Store No. 102, 664-24, Sinsa-dong, Gangnam-gu, Seoul
– Hours: Monday – Saturday 11:00 – 22:00, Sunday 12:00 – 21:00
– How to get there: Line 3 Stop: Apgujeong, Exit # 2, Go to the entrance of Rodeo street, first left, and first right (away from 7-eleven). Jetoy will be to your left in 1 block.