Kiddy Land is a store in Harajuku that sells character goods and toys. And it has been around for over 60 years since 1950. The Kiddy Land Harajuku has been a popular destination to visit among visitors from around the world. Apparently, even celebrities have visited this store (especially the ones with kids). There are other branches of Kiddy Land around Japan, but the Harajuku location is their main store. It has 5 floors, each with different themes and characters.
When I visited Tokyo, Kiddy Land was on my ‘to-go’ list since I wanted to buy some cute stationery and souvenirs. Also, they have a Hello Kitty shop there as well. I went to Kiddy Land on a Thursday morning, and there were many people in this store. So, when you visit be prepared to expect a bit of a crowd in the store.
During my visit, I was given a press pass to take photos around the store for about 1 hour. And I got the chance to take photos of all the 5 themed floors in Kiddy Land (basement, 1st, 2nd, 3rd and 4th). Here are some information and floor guide in Kiddy Land. I hope it will help you navigate around Kiddy Land when you visit.
The 5 Themed-Floors in Kiddy Land :
4th Floor: Rilakkuma Store and Hello Kitty Shop
The 4th Floor is divided into two – the Rilakkuma (plus friends) section and the other is Hello Kitty (Sanrio) section.
3rd Floor: Toys Wonderland
The 3rd Floor is a section just for toys. In this floor you can find Legos, Star Wars, Pokemon, different dolls and figurines.
2nd Floor: Characters & Disney Avenue
The 2nd Floor has a Disney Avenue where you can find tons of Disney character items. And the rest of the floor have cute characters like Studio Ghibli, Miffy, Doraemon, Moomin, and many others.
1st Floor: Next Kiddy Land & K-Spot
The 1st Floor contains seasonal goods, accessories, new characters and other items. This is also where you enter/exit (main floor).
B1 Floor: Snoopy Town Shop
The B1 Floor is all about Snoopy (and friends). In this floor you can find Snoopy themed accessories, dolls, clothing, snacks, etc. As well as exclusive Snoopy Town Harajuku items.
Special thanks to the Kiddy Land staffs especially Ms. Akemi for their kindness, and for granting my request to take photos inside the store.
– Website: http://www.kiddyland.co.jp/en/
– Hours: Monday – Friday 11:00 – 21:00, Saturday – Sunday 10:30 – 21:00
– How to get there: Take the Tokyo Metro stop at Meiji-jingumae station. The store is located in Omotesando street (slightly across from Omotesando Hills).
– Location: 6-1-0 Jingu-mae, Shibuya-ku, Tokyo