Sanrio Outlet Store near Hamburg Germany

Sanrio Outlet Hamburg

As a Hello Kitty fan, a trip to Hamburg will not be complete without visiting the Sanrio outlet store.  The store is situated near Hamburg in an area called ‘Wentorf bei Hamburg’, it’s easy to spot when driving because of the Hello Kitty banner signs.  The building itself is not decorated in any colorful designs, it’s mostly colored in white and gray.  It really looks like a business/industrial building from the outside.

This Sanrio building is the European Head Office location.  There’s an outlet store on the ground floor where visitors can buy many Sanrio items on discounted prices (yay!).  And I think the rest of the building is for business/offices.

Inside the Sanrio Outlet Store:

I would say that the Sanrio outlet is a medium size store compared to other Sanrio stores.  It’s not colorfully decorated, however the items on this store are heavily discounted.  It is probably where you can find the best discounts for authentic Sanrio items.  For example, I saw a Tokidoki collaboration purse that was originally $65 USD on sale for 25 Euros at this store.  You can also find many items that were from the previous seasons as well as some latest items.

Sanrio Outlet Store Hamburg

Sanrio Outlet Store Hamburg

Sanrio Outlet Store Hamburg


I highly recommend Hello Kitty fans to visit this store, especially if you like discounted Sanrio items.  I bought some cute things from this store to give as presents to my nieces (and for myself as well).  I’m not sure how to get here by public transportation.  I think the easiest way is to drive, there are parking spaces available.

Sanrio Outlet Store Hamburg

Special thanks to the Sanrio Europe staffs for granting my request to take photos inside their store.

More info:


Hours:  Monday – Friday 9:30 – 16:30

Location: Zwischen den Toren 9 21465 Wentorf bei Hamburg, Germany

Published 28 October, 2014

Posted in Hello Kitty, Hello Kitty Shop and tagged ,

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